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Do online banner advertising helps to improve brand image?

Sat Jan 8, 2011 |

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Online banner advertising is a low cost tool at the disposal of any company to promote themselves and offer an affordable alternative to the other traditional types of advertising. Generally, online banner advertising contains the company’s name, logo and/or short advertisements. The ad itself is a hyperlink which leads to the company’s website or any landing page deemed fit by the advertisers. And just like the traditional advertising, online banner ads can also be displayed in various sizes.

Banner advertisements is a great tool for new companies as well, as they give a cheap option to let the consumers know about them. They offer an easy way to begin branding and brand recognition. As the consumers are not accustomed to your name and logo, online banner ads will help them to know about your presence.

Internet banner advertising campaigns will enable you to use media rich, banner display advertisements. Web banner advertising design can include your logo, your corporate colours, flash animation or even video. Internet banner advertising campaigns allow you to promote your brand image in a similar way to offline advertising, except that the creative content can be more dynamic and interesting. Though it will include the company investing in the creative output for such media rich contents, and the cost may be higher than investing for simple text based ads, it is worth it because of the instant attention these banner ads generates resulting into greater chances of click on the ads.

For some of the businesses, the major use of the online banner advertising is to generate leads. Once these leads are gathered, they are converted into a customer which is the job of the business development managers. Thus online banner advertising generates lends and promotes the brand at the same time. This has to be carefully planned though and then taken care of. For extensive promotions, the ads are designed in various sizes and types. These ads are placed across banner network, following patterns like random ad placement, button style ad, skyscraper publishing or rich media ads.

Once the design of the ad is confirmed, approved and drafted, one last consideration is the mode of payment to be used to the website who will be hosting the banner ad. There are various ways of ascertaining the payment, but the most common ones are the pay per click (PPC) and pay per sales (PPS) alternatives. In case you have selected the PPC (which is the most followed mode), you will have to pay for every click on you banner ad.

MakIndia is an online advertising agency that transforms strategy, creativity and market research analytics into brilliant ideas needed for print media advertising, broadcasting and outdoor sites that have the greatest probability of selling the client’s products and building their brands.